A dual-sided lick mat and slow feeder designed to turn everyday moments into calm, enriching routines.

Full Details

The Woof FlipMat is a dual-sided slow feeder and lick mat designed to deliver twice the enrichment of standard lick mats. Licking helps dogs naturally self-soothe, turning this simple instinct into a powerful tool for calm during bath time, crate time, grooming, mealtime, or any moment that calls for a little distraction.

Two distinct patterns offer different levels of challenge to suit your pup’s needs. Use the “easy” side for quick engagement, or flip to the “hard” side for longer-lasting mental stimulation. Push-button suction cups on both sides keep the mat securely in place on smooth surfaces like floors, tiles, tubs, fridges, or even car windows.

Built-in dosing rings make it easy to portion spreadable treats, supplements, or wet food without the mess. Pair with ready-made, squeezable LickWells or just-add-water LickMix whenever your pup needs a delicious distraction.

Made from BPA-free, food-grade silicone, the FlipMat is durable, safe, and dishwasher-safe—making daily enrichment simple for them and easy for you.

How to Use

Step 1: Pick a side—use the easy side for quick distraction (with built-in dosing rings), or the hard side for a longer, more engaging challenge.

Step 2: Spread your pup’s favourite treat, press onto a smooth surface, and let them lick.

Step 3: Rinse, hand wash, or place in the dishwasher after use.

Pro Tip

Pair with LickWells Pumpkin Butter for everyday enrichment, Doggy Dental for fresh breath and oral support, or Calming Support to help your pup stay relaxed during stressful moments.